What makes a website convert
The decisions that determine whether a visitor gets in touch or leaves. It is the method we apply to every project.
Answer three questions above the fold
A visitor decides within about five seconds whether to stay. They are looking for three things: what you do, who it is for, and what to do next. Put those in the first screen in plain language, with one obvious button. A clever headline that hides the offer costs more conversions than any technical detail.
One page, one goal
Every extra call to action splits attention. A page should have one primary action, repeated at natural pauses, with everything else reduced to quiet links. A phone number, a chat bubble, a pop-up and a newsletter box competing with each other is the most common reason a well-designed website still does not convert.
Speed and mobile are part of the design
Most visits arrive on a phone, often on a weak connection. Images should be compressed and sized to the screen, scripts kept to a minimum and fonts limited to what the page needs. A page that loads in under two and a half seconds keeps the visitor; every extra second loses a share of them.
Proof beats promises
Saying you are professional is worth nothing; showing it is worth everything. Real work samples, named clients, specific results and written reviews all do the same job: they reduce the risk of choosing you. Place that proof next to the action you want people to take, not on a page nobody visits.
Measure and adjust
A website is not finished at launch. Track enquiries, form starts and the pages people leave from, then fix the weakest step first. A small change in wording or order often moves results more than a full redesign.
Quick checklist before launch
- One clear headline
- One primary action per page
- Proof next to the call to action
- Images under 200 KB
- A contact route on every page
- A monthly look at the numbers
If you would rather we applied it for you, book a free call.
Book a Call